Born in San Juan, Puerto Rico, Veronica was raised stateside all over the east coast. Veronica eventually landed in Washington D.C, which is where she calls home. The granddaughter of a once world-renowned Latin musician and pioneer in salsa music, Veronica had developed a love for music, dance, and the arts at an early age. Following in the footsteps of her family, Veronica has encompassed the essence of art and manifested it into dancing flamenco professionally, latin ballroom dancing, and her makeup artistry.
Just before graduating high school in 1999, Veronica was asked the question..."what will you do after you graduate?". Her answer was simply MAKEUP! With that in mind, Veronica waltzed up to the MAC counter with no experience but a firecracker attitude and some natural talent. After 5 interviews she landed her first job in makeup with MAC Cosmetics. Quickly after working for MAC she became recognized for her application techniques and groomed to become a trainer and team lead. It was not long after Veronica started her career that the word spread in Washington D.C and she became a sought after commodity with clients, models, and entertainers alike. Veronica refined her training skills being mentored by some of the best Artists in the country, and later training other makeup artists and clients to improve their skillsets. Coined the "Queen of Clean", Veronica is an expert in both traditional and airbrush application techniques; and is recognized for her long-lasting makeup that looks flawless and feels weightless. Specializing in makeup that compliments women of all races, ages and most importantly skin types, she has proven to be a true master in her craft.
Over a decade later Veronica has opened 3 MAC stores and worked as a trainer for MAC, Stila, Studio Gear, Bobbi Brown, and most notably as the south-east regional trainer for Smashbox Cosmetics. Veronica continues to work in education having taught master level classes at several schools in the Atlanta GA area. Additionally, Veronica continues teaching private classes for individuals who wish to improve their personal makeup routines, certification classes for aspiring makeup artists, and master level classes for seasoned makeup artists. Specializing in makeup for commercial, fashion, editorial, and model development, Veronica is available to meet any need the client has. Known for her fast application speed, exceptional technique, outstanding sanitation practices and her unique ability to make clients feel great in their own skin; Veronica brings a wealth of knowledge, strong work ethic and positive attitude to every project.